Matei Calinescu, Five Faces of Modernity: Modernism, Avant-Garde, Decadence, Kitsch, Postmodernism. Durham: Duke University Press, 1987. 395p.


Bad Taste, Ideology, and Hedonism (240)

Kitsch recent - needed means to systematize and institutionalize to reach large numbers
Bad taste in modern times is an ideologically ,manipulated illusion of taste
Distinction between genuine art and mass culture 9240-41) Adorno - notion of culture industry "supplying the (pseudo) cultural market with products specifically designed to induce _relaxation_." Reasons for the growth of kitsch - (Dwight Macdonald) "business enterprise found a profitable market in cultural demands of newly awakened masses, and the advance technology made possible the cheap production of books, pictures, music, and furniture in sufficient quantities to satisfy the market." (242)
Gorgeous kitsch is the privilege of the rich (243)e Popular taste throughout centuries Kitsch is sociologically and psychologically expression of a life style (244) - of bourgois or middle class Hedonism of middle-class mentality


Kitsch and Modernity
Kitsch, Camp, and High Art
Etymology, Contexts of Usage, and the "Law of Aesthetic Inadequacy"
Kitsch and Romanticism
Bad Taste, Ideology, and Hedonism
Some Stylistic Considerations
Kitsch and Cultural Industrialization
The "Kitsch-Man"
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