Interactive Sites

Professor John M. McCann
Fuqua School of Business
Duke University
Last update: March 17, 1996

The World Wide Web is constantly changing and evolving. From a marketing perspective, it was originally a computer application that was a cross between a billboard and the printed page. With the addition of video, audio, and other multimedia capabilities, it is growing into its own unique medium. One reason for its early success is that there is a segment of people who want to use their computers for interaction ... interaction with other people and/or with software. HTML hypterlinks and forms provided the early means of interaction, and now script languages like JAVA and plug-ins like Shockwave have increased the interactivity bandwidth. To understand these trends, we need to visit Web sites that make use of interactivity ... thus the purpose of this page.

I am building a list of sites that are interactive in nature ... the user makes a selection and the page changes. Please send me your suggestions for interesting sites for my list.