Lecture Outline
Digital Media

Professor John M. McCann
Fuqua School of Business
Duke University

Last update: April 4, 1996

This class session focuses on the key trends described in my Digital Media CyberTrends Web document. A brief outline is shown below, with links to sections of the CyberTrends documents.

We are witnessing the demise of old media and the rise of new media ... not the total destruction of any of the old media, but a decline in their importance as newer forms and/or entirely new types of media are enabled by the technology and deployed by entrepreneurs, including people working inside the old media.