Marketing and the Internet Lecture Topics

Professor John M. McCann
Fuqua School of Business
Duke University

April 14, 1995

In the first version of this course, taught in the Spring of 1995, we loaded copies of our Powerpoint slides onto the network so that they could be downloaded. During the 1996 version of this course, I will be experimenting with a different approach to providing lecture material. Rather than overloading the course Web site with copies of Powerpoint slides, I will prepare lecture outlines that contain links to the source material used in that lecture. I believe this approach will provide a richer source of material than do Powerpoint slides that only contain the key points.

Links to these lecture outlines are available in the course Schedule page.