Marketing-oriented Applications

Professor John M. McCann
Fuqua School of Business
Duke University

Last update: January 22, 1996

This is a very short list of marketing-oriented applications on the World Wide Web. They are organized by the marketing mix elements, along with other traditional marketing topics. I will be inserting new links as I run across them. Please send suggested insertions via email.

An extensive list is maintained by Thomas Ho. It is a "must visit" for anyone intersted in electronic commerce and marketing.

Strategic Planning

Product

Interesting Product Sites

Support

Design

Online Design Support

Mass Customization

Price

Place

Discussion

Retailing

Discussion

Virtual Malls

Alternative Channels

Big Retailers on the 'Net

Catalogs

Little Firms with Global Presence

Promotion

Retail Consulting

Advertising

Discussion

Agencies and Consultants

Examples

Media

Consumer Promotion

Coupons

Sampling

Sales

Interactive Selling

Public Relations

Word of Mouth

Marketing Research

Consumer Support