Hyperbook

Professor John M. McCann
Fuqua School of Business
Duke University

What Is / How to Use the Marketing Workbench Hyperbook?

Introduction
Insight Generation for Brand Management
Insight Generation for Sales Management
Insight Generation for Category Management
The Management of Insights


This hypertext discussion is the product of John McCann at the Fuqua School of Business, Duke University. Any comments or suggestions may be directed to mccann@mail.duke.edu.