Portfolio Analysis: The BCG Matrix

STAR

Invest

Reinvest

CASH COW

Cash Flow

???

PROBLEM

CHILD

No

Invest

DOG

Divest

Cash Flow

10

1

0

Relative Market Share

High

ᡂ%

Low

᝺%

Growth &

Cash Required

wrt Biggest Competitor

Based on the

principle of

balancing cash

flows

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