• Overview
• CV
• My Book
• The CMO Survey
  
• Education
• Employment
• Publications
• Grants
• Teaching
• Marketing Strategy MBA Course (Marketing 807 - Spring 2013)
• Marketing Strategy PhD Seminar
  
  

  General Mills Teaching Project
• AMA Consortium Cohorts

Overview

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business, Duke University. Professor Moorman's research focuses on understanding the nature and effects of information utilization and learning activities by consumers, managers, organizations, and financial markets. She has examined these issues in contexts ranging from innovation, marketing research relationships, networks and interfirm alliances, and the impact of public policy and regulation. Professor Moorman is the author of Strategy from the Outside In: Profiting from Customer Value with George S. Day (McGraw Hill, 2010), which was awarded the 2011 Berry Book prize for the best book in the field of marketing.

Professor Moorman has served on the Board of Directors and chair of the Marketing Strategy Special Interest Group for the American Marketing Association, as Director of Public Policy for the Association for Consumer Research, and as an Academic Trustee for the Marketing Science Institute. She won the 2012 Paul D. Converse Award for significant contributions to marketing theory and to the advancement of science in marketing, the 2008 Mahajan Award for Career Contributions to Marketing Strategy from the American Marketing Association and the 2008 Distinguished Marketing Educator from the Academy of Marketing Science.

Professor Moorman research has won four best paper awards and been published in Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Public Policy & Marketing, International Journal of Research in Marketing, Academy of Management Review, Administrative Science Quarterly, and Harvard Business Review. Her research has been supported by grants from the Marketing Science Institute, the Institute for the Study of Business Markets, and the National Science Foundation. She is an Associate Editor for the Journal of Marketing Research and Journal of Marketing. Chris has edited the book Assessing Marketing Strategy Performance with Don Lehmann.

Professor Moorman is the founding and curent Director of The CMO Survey, which collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.

 

Contact Information

Christine Moorman
The Fuqua School of Business
Duke University
100 Fuqua Drive, Box 90120, Durham, NC  27708-0120
Phone (919) 660-7856, Fax (919) 681-6245
moorman@duke.edu