Christine Moorman

T. Austin Finch, Sr.
Professor of Business Administration

Contact Information

Christine Moorman
Duke University: The Fuqua School of Business
100 Fuqua Drive
Durham, NC 27708

Phone (919) 932-0291
Fax (919) 681-6245
Twitter @moorman
LinkedIn christinemoorman

Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University. Her research examines the nature and effects of learning and knowledge utilization about marketing by consumers, managers, organizations, and financial markets. Her research has been published in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Marketing Science, the Academy of Management Journal, the Academy of Management Review, and the Administrative Science Quarterly and covered in business press publications such as the Harvard Business Review and Sloan Management Review. Her research has been supported by grants from the National Science Foundation and the Marketing Science Institute.

Christine was named a Fellow of the British Academy in 2023, the 2022 AMA Foundation William L. Wilkie “Marketing for a Better World” Award, the 2022 Gil Churchill Award for Lifetime Contributions to Marketing Research, the 2018 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator, an AMA Fellow in 2017, the 2012 Paul D. Converse award for significant contributions to marketing, and the 2008 Mahajan Award for career contributions to the field of marketing strategy. At Duke, Professor Moorman was awarded the 2006 Bank of America award, the highest honor a Fuqua faculty can receive from professor peers.

Professor Moorman is the founder and managing director of The CMO Survey where she collects and disseminates the opinions of marketing leaders in order to predict the future of markets, track marketing excellence, and improve the value of marketing in organizations and in society. She blogs about survey findings at Forbes, Harvard Business Review, Marketing News, and The CMO Survey. Professor Moorman is author of the book, Strategy from the Outside In: Profiting from Customer Value with George S. Day (which was awarded the 2011 Berry Book prize for the best book in the field of marketing) and Strategic Market Management with David A. Aaker.

Professor Moorman has served as an Academic Trustee for the Marketing Science Institute, as a member of the Board of Directors of the American Marketing Association, Chair of the Marketing Strategy Special Interest Group for the AMA, and as Director of Public Policy for the Association for Consumer Research. She has served as area chair, Chair of Dean’s Search Committee, and on the University’s Academic Priorities Committee at Duke.

Professor Moorman’s teaching focuses on marketing strategy with an emphasis on building the organization and capabilities for customer focus. She has taught this class to undergraduate, MBA, and Executive MBA classes and has received numerous teaching awards, including the 2016 Best Elective Teaching Award from the Fuqua School of Business. In 2020, she co-developed a new core class for Fuqua focused on the “Entrepreneurial Mindset” with Manuel Adelino. In all her teaching, she is passionate about helping companies more effectively form strong relationships with customers and views this connection as the key to both firm profitability and the free market system. A former Junior Achiever, Professor Moorman strives to inspire managers to innovate and manage their companies with the passion of entrepreneurs.