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Tong Guo

I am an Associate Professor in the Marketing Department at Duke's Fuqua School of Business and the Department of Economics, and a faculty affiliate at Duke-Margolis Center for Health Policy. My research lies in the intersection of quantitative marketing and health. Particularly, I use real-world data to study the role of information and its policy implications in markets of healthcare and innovation, with the help of causal machine learning, empirical IO, and computational social science methods. I am a strong believer of causal inference as the key way to make sense of messy evidence and to advance our understanding of the world. Find my CV here.

Recent Publications

Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior.
with Jessica Fong and Anita Rao. Journal of Marketing Research, 2023.

Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard.
with Yesim Orhun and Andreas Hagemann. Marketing Science, 2022.

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