PPT Slide

Limited

passenger

service

Frequent,

reliable

departures

Lean,highly

productive

crew

High

aircraft

utilization

Very low

ticket

prices

Short haul,

point-to-point

routes between

midsize cities,

secondary

airports

No meals

No seat

assignments

No baggage

transfers

No connections

with other airlines

Standardized

fleet of 737

aircraft

Automatic

ticketing

machines

Limited use

of travel agents

15 min. gate

turnarounds

Flexible

union

contracts

High level of

employee

stock ownership

Southwest Airline’s Activity System

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