The Marketing Planhttp://www.ag.auburn.edu/dept/aec/nama/goldengrow.html

• Executive Summary

• Background Assessment

- Historical andSituation Analysis (3 C’s), Assumptions

• SWOT Analysis

• Marketing Objectives

- Corporate, divisional, and marketing

• Marketing Strategy

• Marketing Programs

- Price, Advertising, Promotion, Sales, Product

- Market Research

• Financial Documents

- Budgets, Pro-forma

• Monitors and Controls

- Marketing Research, Primary and Secondary

• Contingency Plans

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