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Tong Guo

I am an Associate Professor in the Marketing Department at Duke's Fuqua School of Business and the Department of Economics, and a faculty affiliate at Duke-Margolis Center for Health Policy. I use real-world data to study the role of information and its policy implications in markets of healthcare and innovation, with the help of causal machine learning, empirical IO, and computational social science methods. I approach research through the lens of causal inference to better interpret complex empirical evidence and advancing our understanding of economic and social phenomena. Find my CV here.

Recent Story

When Food Gets Political: How News Drives Green Food Offerings?
with Boya Xu and Daniel Xu. Marketing Science, 2026.

Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior.
with Jessica Fong and Anita Rao. Journal of Marketing Research, 2024.

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