Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior.
With Jessica Fong and Anita Rao. Journal of Marketing Research, 2023.
Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard.
With Yesim Orhun and Andreas Hagemann. Marketing Science, 2022.
The Effect of Information Disclosure on Physician Payments.
With S.Sriram and P. Manchanda. Journal of Marketing Research, 2021.
"Let the sun shine in": The Impact of Industry Payment Disclosure on Physician Prescription Behavior.
With S. Sriram and P. Manchanda. Marketing Science, 2020.
Soul and Machine (Learning).
With D. Proserpio, J. Hauser, X. Liu, T. Amano, A. Burnap, D. Lee, R. Lewis, K. Misra, E. Schwarz, A. Timoshenko, L. Xu, and H. Yoganarasimhan. Marketing Letters, 2020.
Are People Overoptimistic about the Effects of Heavy Drinking?
With F. A. Sloan, L. M. Eldred, and Y. Xu. Journal of Risk and Uncertainty 2013.
When Food Gets Political: How News Drives Green Food Offerings? [link]
With Boya Xu* and Daniel Xu. R&R.
Read our story: "How News on Social Media Can Drive Local Adoption of New Products"
Hospital Price Disclosure.
With Xinyao Kong and Yanwen Wang.
How Misinformation Persuades.
With Teng Ye, Yutong Xie* and Qiaozhu Mei.
Gender-Neutral Claims.
With Jiaqi Chen*, June Shi and Shuo Zhang.
Influencer Controversial Marketing.
With Zijun Tian and Boya Xu*.
The Impact of Medical Marijuana Legalization on Opioid Prescriptions. [link]
With Hayoung Cheon*, S. Sriram and Puneet Manchanda.