My Web Papers

Marketing and the Internet

• Changing Channels When You Have 500 of Them
  
• Interactive Marketing Services: The Cyberspace Marketing Frontier
  
• What is the National Information Infrastructure?
  
• Using the World Wide Web in Marketing: An Exploration of the GE WWW Server
  
• Retail Presence on the Web
  
• Adding Product Value Through Information
  

Consumer Package Goods

• Why Category Management Fails: Look to the Marketing/MIS Gap
  
• Baseline Modeling of Scanner Data
  
• Deathwish Marketing in Action
  
• The Post Promotion Dip: Does it Exist?
  
• Waylaid at the Information Waystation
  
• The Changing Nature of Consumer Goods Marketing and Sales
• The Co-Marketing Paradox

Cyberspace Impact Business School Education

• Cyberspace and Business Schools