My Web Papers

Professor John M. McCann
Fuqua School of Business
Duke University

Last update: December 21, 1995

Marketing and the Internet

The following links are to my Web pages that discuss the relationships between marketing and the Internet.

Consumer Package Goods

The following links are to Web pages that discuss marketing and sales in consumer packaged goods. Most of these pages explore the roles that computers and communications are playing in that industry.

Cyberspace Impact Business School Education

The following link leads to Web pages that discuss the impact of cyberspace technologies on business school education.