American Marketing Association (AMA), Informs Society for Marketing Science (ISMS).
Vice Chair, AMA Marketing Research Special Interest Group, 1996.
Co-chair, AMA School of Marketing Research, 1996-1999.
Current or Past Editorial Board, Quantitative Marketing and Economics, Marketing Science, Journal of Marketing Research, Journal of Marketing, Marketing Letters, Marketing Science, Journal of Public Policy and Marketing.
Current or Past Associate Editor, Quantitative Marketing and Economics, Journal of Marketing Research, Marketing Science
Current or Past Technical Advisory Boards, Information Resources, Incorporated, Unileve, Word of Mouth Marketing Associationr.
Fuqua Marketing Area Coordinator 2013-2015.
Duke Academic Council 2011-2013.
Academic Trustee, Marketing Science Institute, 2014-2017.
Executive Director, Marketing Science Institute, 2017-2019.
Board of Directors, Marketing Science Institute, 2019-.