• American Marketing Association (AMA), Informs Society for Marketing Science (ISMS).
• Vice Chair, AMA Marketing Research Special Interest Group, 1996.
• Co-chair, AMA School of Marketing Research, 1996-1999.
• Current or Past Editorial Board, Quantitative Marketing and Economics, Marketing Science, Journal of Marketing Research, Journal of Marketing, Marketing Letters, Marketing Science, Journal of Public Policy and Marketing.
• Current or Past Associate Editor, Quantitative Marketing and Economics, Journal of Marketing Research, Marketing Science
• Current or Past Technical Advisory Boards, Information Resources, Incorporated, Unileve, Word of Mouth Marketing Associationr.
• Fuqua Marketing Area Coordinator 2013-2015.
• Duke Academic Council 2011-2013.
• Academic Trustee, Marketing Science Institute, 2014-2017.
• Executive Director, Marketing Science Institute, 2017-2019.
• Board of Directors, Marketing Science Institute, 2019-.