Choi, Hana, and Carl F. Mela (2022), “Display Advertising Pricing in Exchange Markets,” under 1st review, Marketing Science.

Xu, Boya, Yiting Deng and Carl F. Mela (2022), “A Scalable Recommendation System for New Users and Items,” under 1st review, Journal of Marketing Research.

Mela, Carl F., Jason M.T. Roos, and Tulio Sousa (2022), "Advertiser Learning in Direct Advertiser Markets," under 1st review, Marketing Science.

Gupta, Sunil, Carl F. Mela and Jose M. Vidal-Sanz (2009), "The Value of a 'Free' Customer," revising for 2nd review, Marketing Science.