Daljord, Oeystein, Carl F. Mela, Jason Roos, Jim Sprigg and Song Yao (2023), “The Design and Targeting of Compliance Promotions,” forthcoming, Marketing Science.
Mela,
Carl F. and Brian Cooper (2021), “Don’t Buy the Wrong Marketing
Tech,” Boston, Harvard Business Review, July/August.
- Deighton, John A., Carl
F. Mela and Christine Moorman (2021), “Editorial: Marketing
Thinking and Doing,” Journal of Marketing, 85, 1
(January), 1-6.
Roos, Jason M. T., Carl F. Mela, and Ron Shachar (2020), "The Effect of Links and Excerpts on Internet News Consumption," Journal of Marketing Research, 57, 3 (May-June), 395-421.
Choi, Hana, Carl F. Mela, Santiago Balseiro, and Adam Leary (2020), “Online Display Markets: A Literature Review and Future Directions,” Information Systems Research, 31, 2 (June), 556-575.
Oblander, Eliot Shin, Sunil Gupta,
Carl F. Mela, Russell S. Winer, Donald R. Lehmann (2020), “The
Past, Present and Future of Customer Management,” Marketing
Letters, 31, 125-136.
• Lead Article.
Arcidiacono, Peter, Paul B. Ellickson, Carl F. Mela and John D. Singleton (2019), “The Competitive Effects of Entry: Evidence from Supercenter Expansion,” under 1st review American Economic Journal: Applied.
Deng, Yiting and Carl F. Mela
(2018), “TV Viewing and Advertising Targeting,” forthcoming, Journal
of Marketing Research, 55, 1 (February), 99-118.
• Finalist, MSI Buzzell Best Paper Award
Bronnenberg, Bart, Jun
Kim and Carl Mela (2016), "Zooming in on Choice: How Do Consumers
Search for Cameras Online?" Marketing Science, 35, 5
(September-October), 693-712.
• Lead Article.
• John D.C. Little Best Paper Award
Ahn, Dae-Yong, Jason A. Duan, and Carl F. Mela, (2016), “Managing User Generated Content: A Dynamic Rational Expectations Equilibrium Approach,” Marketing Science, 35, 2 (March-April), 284-303.
Hahn, Richard, Indranil
Goswami and Carl F. Mela (2015), “A Bayesian Hierarchical Model
for Inferring Player
Strategy Types in a Number Guessing Game, Annals of Applied
Statistics, 9, 3, 1459-1483.
Zhou, Bo, Carl F. Mela, and Wilfred Amaldoss (2015), “Do Firms Endowed With Greater Strategic Capability Earn Higher Profits,” forthcoming, Journal of Marketing Research, 52, 3 (June), 325-336.
Huber, Joel, Wagner Kamakura, and Carl F. Mela (2014), “A Topical History of JMR,” Journal of Marketing Research, 51, 1 (January-February), 84-91.
Mela, Carl F., Jason M.T. Roos
and Yiting Deng (2013), "A Key Word History of Marketing Science,"Marketing
Science, 31, 1 (January-February), 8-18.
• Invited Paper.
Yao, Song, Yuxin Chen, Carl F. Mela and
Jeongwen Chiang (2012), "Determining Consumers' Discount Rates
With Field Studies," Journal of Marketing Research, 30, 3
(May-June), 447-468.
• Paul Green Best Paper Award
Mela, Carl F. (2011), “Data
Selection and Procurement,” Marketing Science, 30,
6(November–December), 965–976.
• Invited Paper.
Yao, Song and Carl F. Mela
(2011), “A Dynamic Model of Sponsored Search Advertising,” Marketing
Science,30, 3(May-June), 447-468.
• Finalist, Frank Bass Best Dissertation Award
• Finalist, John D.C. Little Best Paper Award
• American Marketing Association John Howard Best
Dissertation Award.
• Finalist, Long-term Impact Paper Award,
Marketing/Management Science.
Bronnenberg,
Bart J., Jean-Pierre Dube and Carl F. Mela (2010), “Do DVRs
Moderate Advertising Effects?” Journal of Marketing Research,
47, 6 (December), 998-1010.
• Lead Article.
Ataman,
Berk, Harald J. Van Heerde and Carl F. Mela (2010), "The Long-term
Effect of Marketing Strategy on Brand Sales," Journal of Marketing
Research, 47, 5 (October), 866-882.
Duan, Jason, and Carl F. Mela
(2009), "The Role of Spatial Demand on Outlet Location and Pricing," Journal
of Marketing Research, 46, 2 (April) 260-278 .
Yao, Song and Carl F. Mela
(2009), “Sponsored Search Auctions: Research Opportunities in
Marketing,”Foundations and Trends in Marketing.
Ataman, Berk, Carl F.
Mela and Harald J. van Heerde (2008), “Building Brands,” Marketing
Science, 27, 6 (November-December), 1036-1054
• Finalist, John D.C. Little Best Paper Award.
• ERIM Top Article Award.
• Emerald/EFMD Outstanding Doctoral Research Awards.
• Emerald Group Publications Citation of Excellence.
• Long-term Impact Paper Award, Marketing/Management Science.
Yao, Song and Carl F. Mela
(2008), “Online Auction Demand,” Marketing Science, 27, 5
(September-October), 861-885.
• Finalist, John D.C. Little Best Paper Award.
Bronnenberg, Bart J., Mike Kruger, and Carl F. Mela (2008), “The IRI Academic Dataset,” Marketing Science, 27, 4 (July_August), 745-748.
Gupta,
Sunil and Carl F. Mela (2008), “What is a Free Customer Worth?” Harvard
Business Review, 86, 11 (November), 102-109.
• Feature Article.
Bronnenberg, Bart J.,
Jean Pierre Dube, Carl F. Mela et al. (2008), “Measuring Long Run
Marketing Effects and their Implications for Long Run Marketing
Decisions, ” Marketing Letters, 19, 3-4 (December), 367-382.
Ansari, Asim, Carl F.
Mela, and Scott A. Neslin (2008), "Customer Channel Migration," Journal
of Marketing Research, 45, 1 (February), 60-76.
• Finalist, Paul E. Green Best Paper Award.
Lodish, Leonard M., and Carl F. Mela (2007), "If Brands Are Built Over Years, Why are they Managed Over Quarters?," Harvard Business Review, 85, 7/8 (July-August), 104-112.
Du,
Rex, Wagner Kamakura, and Carl F. Mela (2007), "Imputing
Customers' Share of Category Requirements,” Journal of Marketing,
72, 2 (April), 94-113.
• Finalist, Marketing Science Institute/H. Paul Root Award,
Journal of Marketing.
• 2005 Direct Marketing Foundation Conference Best Paper
Award
• 2004 MSI Alden Clayton Best Dissertation Award
Ataman, Berk, Carl F.
Mela and Harald J. van Heerde (2007), "Consumer Packaged Goods in
France: National Brands, Regional Chains, and Local Branding," Journal
of Marketing Research, 44, 1 (February), 14-20.
• Invited Paper
Bronnenberg, Bart J., Carl F. Mela, and William Boulding (2006), "The Periodicity of Pricing," Journal of Marketing Research, 43, 3, 477-493.
Kamakura, Wagner, Carl F. Mela,
et al. (2005), "Choice Models and Customer Relationship
Management, Marketing Letters, 16, 3/4, 279–291.
Moorman, Christine, Rex Du,
and Carl F. Mela (2005), "The Effect of Standardized Information
on Firm Survival and Market Strategies," Marketing Science,
24, 2 (Spring), 263-274.
Bronnenberg, Bart and Carl
F. Mela (2004), "Market Roll-out and Retailer Adoption for New
Brands," Marketing Science , 23, 4 (Fall), 500-518.
• John D.C. Little Best Paper Award.
• Finalist, Long-term Impact Paper Award,
Marketing/Management Science.
van Heerde, Harald
J. Carl F. Mela and Puneet Manchanda (2004), "The Dynamic Effect
of Innovation on Market Structure," Journal of Marketing Research,
41, 2 (May), 166-183 .
• Finalist, Paul Green Best Paper Award
Ansari, Asim, and Carl F. Mela
(2003) "E-customization," Journal of Marketing Research, 40, 2
(May), 131-145.
• Paul Green Best Paper Award
Bucklin, Randolph E. et al. (2002), "Choice and the Internet: From
Click Stream to Research Stream," Marketing Letters, 13, 3
(August), 245-258.
Mela, Carl, and Praveen K.
Kopalle (2002), "The Impact of Collinearity on Regression
Analysis: The Asymmetric Impact of Positive and Negative Correlations"
with Praveen Kopalle, Applied Economics, 34, 6 (March),
667-677.
• Lead Article.
Kopalle, Praveen, Carl F. Mela, and Lawrence Marsh (1999), "The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications," Marketing Science, 18, 3 (Summer), 317-332.
Alba, Joe, Carl F. Mela, Terry
Shimp, and Joel Urbany (1999), "The Effect of Discount Frequency
and Depth on Consumer Price Judgments," Journal of Consumer
Research, 26, 2 (September), 96-114.
• Lead Article.
Jedidi, Kamel, Carl F.
Mela, and Sunil Gupta (1999), "Managing Advertising and Promotion
for Long-run Profitability," Marketing Science, 18, 1
(Winter).
• Lead Article.
• MSI Best Paper Award.
• Finalist, Long-term Impact Paper Award,
Marketing/Management Science.
Mela, Carl F., Kamel Jedidi, and Douglas Bowman (1998), "The Long Term Impact of Promotions on Consumer Stockpiling," Journal of Marketing Research, 35, 2 (May), 250-262.
Mela, Carl F., Sunil Gupta,
and Kamel Jedidi (1998), "Assessing Long Term Promotional
Influences on Market Structure," International Journal of Research
in Marketing , 15, 2 (May), 89-107.
• Lead Article.
• Best Paper Award
Wilkie, William L., Carl F. Mela, and Gregory T. Gundlach (1998), "Does 'Bait and Switch' Really Benefit Consumers? Advancing the Discussion ...," Marketing Science, 17, 3 (Summer), 290-293.
Wilkie, William L., Carl F. Mela, and Gregory T. Gundlach (1998), "Does 'Bait and Switch' Really Benefit Consumers?" Marketing Science, 17, 3 (Summer), 273-282.
Mela, Carl F. (1998), "Future Issues in Preference and Choice Rule Identification," Journal of Fuzzy Sets and Systems, 78, 1, (February), 165-81.
Mela, Carl F., Sunil
Gupta, and Donald R. Lehmann (1997), "The Long Term Impact of
Promotion and Advertising on Consumer Brand Choice," Journal of
Marketing Research, 34, 2 (May), 248-261.
• O'Dell Best Paper Award
• Paul Green Best Paper Award
• AMA Communications SIG Best Paper Award
• MSI Best Paper Award
• Finalist, Lehmann Best Dissertation Award
Meyer, Robert J., et. al. (1997), "Dynamic Influences on
Individual Choice Behavior," Marketing Letters, 8, 3, 349-360.
Mela, Carl F., and Joel Urbany (1997), "Promotion Over Time: Exploring Expectations and Explanations," Advances in Consumer Research, 24, 529-535.
Mela, Carl F., and Joel Urbany (1996), "Special Session: Inferences About Pricing and Promotion," in Advances in Consumer Research, Kim P. Corfman and John G. Lynch, eds. Provo: Association for Consumer Research, 78-79.
Mela, Carl F., and Donald R. Lehmann (1995), "Using Fuzzy Set Theoretic Techniques to Identify Preference Rules From Interactions in the Linear Model: An Empirical Study," Journal of Fuzzy Sets and Systems, 71, 165-81.
Harlam, Bari A., Aradhna Krishna, Donald R. Lehmann, and Carl F. Mela (1995), "The Impact of Bundle Type, Price Framing, and Familiarity on Evaluation of the Bundle," Journal of Business Research, 33, 1 (May), 57-66.