Business Press Articles

Moorman, Christine, Carl F. Mela, Brian Cooper, Kathleen Erickson, and Lindsay Korstange (2025), "Research: Marketing Tech Is Broken. Here's How to Fix It," >Harvard Business Review, July 3. Link

Moorman, Christine and Koen Pauwels (2024), "Why Marketers are Spending Less on Social Media," Harvard Business Review, October 14. Link

Moorman, Christine and Colleen Hickey (2024), "When AI Investments Pay Off in Marketing," MIT Sloan Management Review, April 9. Link

Moorman, Christine and Michelle Seals (2024), "Ensuring DE&I Investments Drive Significant Business Impact," Marketing News, March 8. Link

Tavassoli, Nader and Christine Moorman (2023), "The End of Averages for Marketing Budgets," MIT Sloan Management Review, November 16. Link

Moorman, Christine, Jana Soli, and Michelle Seals (2023), "How the Pandemic Changed Marketing Channels," Harvard Business Review, August 1. Link

Moorman, Christine and Katie Hinkfuss (2023), "Managing the Cultural Pitfalls of Hybrid Work, MIT Sloan Management Review, May 2. Link

Moorman, Christine, Jana Soli, and Dennis Cardoso (2022), "Closing the Gap Between Digital Marketing Spending and Performance," Harvard Business Review, July 29. Link

Moorman, Christine and Katie Hinkfuss (2022), "Marketing Are the Logical Choice to Lead on Sustainability, Marketing Week, June 14. Link

Moorman, Christine, Megan Ryan, and Nader Tavassoli (2022), "Why Marketers are Returning to Traditional Advertising," Harvard Business Review, April 29. Link

Magill, Paul and Christine Moorman (2022), "Do Your Marketing Metrics Show You the Full Picture?" Harvard Business Review, April 4. Link

Moorman, Christine and Megan Ryan (2022), "Authentic Brands and Political Speech: Can Companies Have It Both Ways?," Marketing Week, January 6. Link

Moorman, Christine and Megan Ryan (2021), "Leveraging Marketing for Business Growth" CMS Wire, December 17. Link

Moorman, Christine and Jennifer Veenstra (2021), "Making the Business Case for Your Marketing Budget," Harvard Business Review, November 12. Link

Moorman, Christine (2021), "Digital Marketing Spending Soars as Marketers' Roles Reach Higher Echelons," Marketing News, September 15. Link

Moorman, Christine and Quinn Garber (2021), "Marketers Reluctant to Promote National Unity," Marketing News, July 9. Link

Moorman, Christine, Sierra Moraven, and James Fiene (2021), "Deepening Diversity, Equity and Inclusion in Marketing, CMS Wire, July 8. Link

Moorman, Christine, Brittney Shkil and Jennifer Veenstra (2021), "A Recipe for Building Brand Value in an Era of Disruption," CMS Wire, May 26. Link

Moorman, Christine and Brittney Shkil (2021), "How Covid-19 Changed Marketing," CMS Wire, May 12. Link

Moorman, Christine and Torren McCarthy (2020), "How to Get More from Your Social Media Partner, Harvard Business Review, July 27. Link

Moorman, Christine (2020), "Marketers Take the Spotlight Doing More with Less," Forbes, July 1. Link

Moorman, Christine (2020), Covid Drives Digital As Marketers Pivot Into Stronger and Leaner Roles," Forbes, June 18. Link

Moorman, Christine (2020), "Pandemic Exacts Toll: Digital Strategies Pay Off and Marketers Expect Them to Pay Forward," Forbes, June 16. Link

Moorman, Christine and Torren McCarthy (2020), "How Retailers Can Reach Consumers Who Aren't Spending, Harvard Business Review, April 16. Link

Moorman, Christine (2020), "Making the Most of Your Marketing Team During COVID-19, "Forbes, March 30. Link

Moorman, Christine (2020), "Top Ten Results From The February 2020 CMO Survey," Forbes, February 26. Link

Moorman, Christine and Lauren Kirby (2019), "How Marketers Can Overcome Short-Termism," Harvard Business Review, November 21. Link

Magill, Paul, Christine Moorman, and Nikita Avdiushko (2019), "8 Ways Marketers Can Show Their Work's Financial Results," Harvard Business Review, July 31. Link

Moorman, Christine and Lauren Kirby (2019), "Top Marketing Trends of the Decade," Marketing News. Link

Moorman, Christine (2019), "Top Ten Results From The CMO Survey -- August 2019," Forbes, August 28. Link

Moorman, Christine (2019), "9 Ways Marketers are Driving Growth in 2019," Forbes, March 27. Link

Moorman, Christine (2019), "CMO Survey: Marketers Join CFOs In Predicting An Economic Downturn," Forbes, February 27. Link

Moorman, Christine and Lauren Kahn (2018), "The 2019 Marketing Jobs Outlook is Bright," Marketing News, November 1. Link

Harvey, Campbell R., Christine Moorman, and Marc Toledo (2018), "How Blockchain Can Help Marketers Build Better Relationships with Their Customers," Harvard Business Review, October 1. Link

Mela, Carl F. and Christine Moorman (2018), "Why Marketing Analytics Hasn't Lived Up to Its Promise," Harvard Business Review, May 30. Link

Moorman, Christine and Jen Veenstra (2018), "What are the Most Important Qualities of an Effective CMO?" Marketing News, January. Link

Moorman, Christine, Katie Campbell Dettmann, Becca Ramble, and Aaron Lavin (2017), "How Brands Can Benefit From the Social Media Multiplier Effect," Marketing News, February 2. Link

Moorman, Christine (2016), "Marketing's Roles and Responsibilities Reexamined," Marketing News, October, 24-26. Link

Moorman, Christine (2016), "12 Reasons You Aren't Making Use of Customer Insights," Marketing News, March, 24-25. Link

Moorman, Christine (2015), "The Digital Learning Race," Marketing News, October, 36-37. Link

Moorman, Christine (2015), "Spotty Analytics Usage in the Era of Data-Driven Business," Marketing News, April, 28-30. Link

Arika, M. Alejandro Diaz, John Forsyth, Christine Moorman, and Mike Westover (2015), Quantifying the Impact of Marketing Analytics Harvard Business Review, November 5. Link

Forsyth, John, Christine Moorman, and Mike Westover (2014), "Recruit Better Data Analysts," Harvard Business Review, February 14. Link

Moorman, Christine (2014), "10 Tips for a Better Return on Marketing Analytics," Marketing News, October, 24-25. Link

Moorman, Christine (2014), "From Marketing Spend to Marketing Accountability," Marketing News, May, 24-25. Link

Moorman, Christine (2012), "Ten Trends from The CMO Survey," Marketing Management, (Fall), 16-17. Link

"Moorman, Christine (2011), "How Economic Confidence Affects Marketer Spending," Marketing News, December 30, 2011, 22-24. Link

Moorman, Christine (2011), "Integrating Social Media," Marketing Management, (Winter), 17-18. Link

Moorman, Christine (2011), "Marketing by the Numbers: How to Paint an Economic Recovery," Marketing Management, (Summer), 16-17. Link

Moorman, Christine (2010), "Strong Sales Reflect Rebound," Marketing Management, (Winter), 18-19. Link

Moorman, Christine (2010), "Up, Up, and Away," Marketing Management, (Summer), 16-17. Link

Moorman, Christine (2009), "Look Both Ways," Marketing Management, (Nov-Dec), 28-30. Link

Moorman, Christine (2009), "CMO Pessimism Waning," Marketing Management, (May/June), 3-5. Link

Moorman, Christine (2008), "CMOs Take the Market's Pulse," Marketing News, (Nov), 22. Link

Moorman, Christine (2008), "CMOs Extremely Pessimistic about the Future, New CMO Survey Finds," Marketing Management, (November/December), 3-5 and 47. Link