Teaching

Daytime MBA Entrepreneurial Mindset and Action

Business today requires leaders with an innovative spirit combined with the ability to see opportunities, create value, and marshal resources across for-profit and non-profit organizations to solve big problems for the benefit of business, customers, and society. The course develops these perspectives and skills through experiential learning activities, including an Entrepreneurial Venture (EV) Project that asks students to develop an idea from inception through pitch and uses design thinking and prototyping workshops to guide that process. Syllabus

Daytime MBA Marketing Strategy

Marketing strategy is concerned with managing customers to maximize long-term company profits. The focus is on managing at the strategic level by targeting, acquiring, retaining, and growing customers. We will examine the management of both strategy and organization to build valuable customers for company growth and profits. The course builds on the core marketing and strategy classes. However, it differs from both in two ways. First, given the strategic focus of this course, less attention will be given to the tactical-level activities of the marketing department in implementing marketing decisions using the 4Ps. Second, given the customer focus of this course, we will place the organization’s capabilities at the service of customers and not the other way around. Syllabus

Ph.D. Marketing Strategy Seminar

The purpose of this seminar is to give you an overview of behavioral foundations of marketing strategy research and to expose you to new methods used in marketing strategy research. My goal is that you will finish the course with a deep understanding of the literature as well as how you might contribute to it. I believe your most important skill as a scholar is the ability to create new ideas. We will focus on developing this skill throughout the term. Syllabus